We were thrilled to welcome Packasport as our client due to their exceptional expertise in creating groundbreaking rooftop cargo carriers that cater to adventure enthusiasts. Their commitment to innovation and quality aligns perfectly with our values. This partnership also presented challenges as we aimed to maintain their established reputation for ruggedness while exploring new design possibilities and expanding their market reach. Through collaboration and innovative solutions, we were excited to tackle these challenges head-on and further elevate Packasport's legacy in the industry.
ART DIRECTION BRANDING DESIGN marketing
BORN IN BEND
Packasport was born in Bend, Oregon in the early 90's by an outdoor enthusiast family. After replacing too many plastic cargo carriers that rattled and cracked, they decided to build the most durable, rattle-free rooftop storage solutions for their adventures. They built Packasport roof top carriers to last a lifetime.
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For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
For this project, the challenge was in rebranding an established product to attract new audiences, while ensuring that current users feel connected. The results were outstanding.
